Change is hard. Convincing other people to change is even harder.

To many who aren’t data scientists, AI is still a black box and that scares them.

Don’t expect people you’re pitching to to know what you’re talking about. You have to bring concepts to life..

These issues require engagement across a broad range of internal stakeholders, from those involved in designing and implementing digital services to those responsible for customer and business strategy. Tone from the top, engagement at all levels, and education and awareness are critical to ensuring that all internal teams understand the importance of ethical approaches to data, and the implications of getting this wrong.