Making Real-Time Digital Analytics Work for Big Pharma

In this presentation from Digital Velocity San Diego 2019, Sanofi and their global implementation partner, Cognizant, share how they took the ‘Crawl-Walk-Run’ methodology and applied it to the organization’s technology adoption and digital Marketing analytics strategy, resulting in operational efficiencies, global data governance, customer-centric personalisation, and better ROI on marketing investments."

How do you make real-time data and analytics work in one of the worlds most highly regulated industries? When developing their digital Marketing analytics strategy and initiatives, Sanofi, a global leader in healthcare, faced challenges not only around the sheer volume of digital properties (2000+) and lack of universal standards but also with the complexity of industry regulations and meeting the needs of global stakeholders.

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